Our story

LOCOCO® was founded in Park City, UT, home to a vibrant community of athletes, including decorated Olympians from the US ski team.

In mountain towns like ours, hot chocolate is a staple in cafes, restaurants, and resort chalets. Often loaded with sugar and not much else, it’s typically reserved as an occasional indulgence or a treat for kids. 

But chocolate (made from cacao) is a nutrient-rich superfood perfect for an active lifestyle. Packed with vitamins, antioxidants, and theobromine, it provides a gentle, feel-good boost to revive, restore, and rebalance your body.

We believed there could be a better, healthier cocoa—one that tasted so good you'd drink it daily. So we gave it a shot and made one ourselves.

LOCOCO® adaptogenic cocoa is an original blend of organic cacao powders, low-glycemic sugars, coconut milk, spices, and functional mushrooms to support your body and mind. It's dairy free, gluten-free, contains less than a third of the sugar found in other cocoas, less than 10% of the caffeine found in coffee—and with a flavor that bests other hot chocolates in culinary taste tests. 

We're proud to be able to say  LOCOCO®'s Original Spice formula has been recognized by Food & Wine as a top ‘best’ hot cocoa, and ranked by the International Chocolate Salon’s Hot Chocolate Awards for its texture, richness and original flavor.

Many thanks to neighbors, loved ones, and customers from across the country who’ve supported us on this journey.


Anna
Founder + Formulator








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Press

For press inquiries & press kits, reach out to team@lococomagic.com

Bon appétit

LOCOCO named a best tasting mushroom coffee alternative — and the only cocoa to make the cut

Food & Wine

LOCOCO named a top 'best tasting' instant cocoa since 2023

VICE MAGAZINE

'I Tried LOCOCO, an Adaptogenic Hot Cocoa That Thinks It's Going to Fix Your Life'

ABC NEWS

'Hot cocoa that makes you LOCO'—watch us make a cup of LOCOCO on live TV

MSN

LOCOCO makes the list of 'best functional beverages making waves'

PARK RECORD

LOCOCO brings back the 'real flavor' in a healthier version of hot chocolate