"This cocoa might change our minds"  —  Bon Appétit
Bon Appétit  &  Food & Wine  ·  a top cocoa, four years running
★★★★★ Loved by the people who are hardest to please on taste.

Comfort and balance,
any time of day.

Premium cocoa for your body and mind — verifiably delicious, with 5g of sugar per serving.

Shop LOCOCO Why it's different
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LOCOCO Original Spice cocoa bag
5g
of sugarper serving
<⅓
the sugarof mainstream cocoa
3
functional mushroomsfor body + mind
<10%
the caffeineof coffee — no jitters
As featured in Bon Appétit Food & Wine VICE Int'l Chocolate Salon
Taste first. Always.

Why people stay

Find your flavor
The taste

Tastes like actual hot chocolate.

Rich, subtly sweet, deeply creamy — the rare functional drink a chocolatier would stand behind.

Calm energy

A gentle pick-me-up. No spike, no crash.

Cacao gives you a steady lift instead of the wire-you-to-the-ceiling jolt of coffee.

What's inside

Organic cacao, and a little quiet magic.

Functional mushrooms that help support focus and calm — good for your body and mind.

Any hour

The cup that marks the end of the hard part.

Morning ritual, afternoon reset, or the evening that's finally yours.

Image direction: warm natural light, real hands and kitchens — text-overlay slides set on cacao/spice tones (per Gruns' text-on-image approach, in LOCOCO's palette).

Morning · afternoon · evening

One ritual. The whole day.

Mainstream cocoa is a once-a-winter treat. LOCOCO is made for daily use — a gentle, steady lift that helps support focus and calm, from the first cup to the last.

Morning

The focused start

A gentle pick-me-up that helps support focus and calm — without the wire-you-up jolt of coffee.

Afternoon

The 2pm reset

Less than 10% the caffeine of coffee, so it helps support focus without costing you the evening. No crash.

Evening

Finally, yours

The rare ritual you can have at night — warm, calm, and unhurried. A window nobody else is making.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Two ways to drink it

Sip it. Or stir it into your coffee.

On its own, it's a rich, spiced cup of cocoa. Stirred into your coffee in place of creamer, it's a functional upgrade to the cup you already reach for every morning.

"We use it instead of cream in our coffee to spice it up a little."— Rebecca V.
Try it both ways
The category gap

Hot chocolate never grew up.

The aisle is still built for kids — loaded with sugar, saved for a once-a-winter treat. The people drinking it changed. The product didn't.

23g
of sugar in a serving of the leading mainstream cocoa.
5g
of sugar per serving in LOCOCO — with organic cacao as ingredient #1.

So we made the cocoa that did — and took its benefits with it.

Taste the difference

Sugar figures: manufacturer labels, 2024–25. LOCOCO: 5g of sugar per serving.

The credential no competitor has

Trusted by the people who taste for a living.

LOCOCO is the only functional cocoa with real culinary credentials. Not a wellness award — a taste award. The hardest kind to fake.

Food & Wine
"Totally delicious on its own."
Bon Appétit
"This cocoa might change our minds."
VICE
"Somehow still tastes like actual hot chocolate."
Int'l Chocolate Salon
Ranked for texture, richness & original flavor.
Organic cacao, ingredient #1
5g of sugar per serving
Vegan, dairy-free, gluten-free
Nothing synthetic in the formula

Won over, one skeptic at a time.

★★★★★
Real words from real LOCOCO drinkers
★★★★★
"I'm not usually a hot chocolate guy, but I really like LOCOCO."
— Marlon M.
★★★★★
"Surprisingly satisfying. Like grown up hot chocolate."
— Courtney K.
★★★★★
"A perfect afternoon treat during a long, dark, winter workday."
— Amy H.
★★★★★
"We use it instead of cream in our coffee to spice it up a little."
— Rebecca V.
Find your ritual

Shop LOCOCO

Original Spice Cocoa
2 sizes · from $46
Lux Vanilla Cocoa
2 sizes · from $46
The Ritual Kit
2 sizes · from $83
The Cocoa Bundle Kit
$53